Big production meets fast and light application. CMH Heli is launching the first large scale helicopter assisted trail running program. That meant running behind endurance athletes on knife's edge ridges while filming gripping content and creating publishable still images for international publications.
CMH Heli Skiing & Summer Adventures is the authority when it comes to helicopter assisted mountain sports in North America.
As trail running is continues to grow in North America, CMH Heli wants to be on the cutting edge. Offering a new product to their existing customers looking to push their limits, and appeal to new customers who never thought about taking trail running to such epic heights before.
CMH Heli enlisted us to create media assets that would appeal to their existing customer base and reach a new kind of customer. We would be shining a light on the unforgettable experience of using a helicopter to access otherwise in-accessible trail running terrain. Exciting both the savvy mountain runner, and the casual road runner.
CMH Heli's marketing and design team used the content we created together for newsletters, webpage headings and product descriptions, international publications, printed marketing materials, and all kinds of digital advertising avenues.