When you think of the warmest parka on the planet, the words "ethical and sustainable" might not come to mind. Wuxly Movement is showing the world that warm doesn't have to be cruel.        

How do you capture "mountain lifestyle"? We figured the town of Banff was a good place to start. Wuxly Movement required visual content that could highlight some of their new parka's features in a fresh and subtle approach. 

Wuxly Movement used their content in a variety of different digital marketing materials as well as headings on their webpage and product images.

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