Ultra 7 day stage races might seem like an odd platform to raise awareness about muscle wasting disease DMD (Duchenne muscular dystrophy). However, that's exactly what nonprofit JAR of Hope intends to do. It was our privilege to help them do so effectively.

Bill At The A2O Ultra In Mount Cook, New Zealand

During the 7 stages of the Alps 2 Ocean Ultra, Life Outside Studio created daily video and photo uploads and distributed the media assets throughout JAR of Hope's network in an effort to raise awareness about DMD and to raise funding to help find a cure.

This entire project was entirely produced, edited, and distributed from the field.

Read entire story here.

The Outdoor Journal

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